Big Changes for Local Marketing in Minneapolis Google has rolled out their Local Marketing program in the Minneapolis market and it's very possible that it will change the local marketing game in a big way for a variety of service based businesses. According to Google, businesses such as locksmiths, plumbers, electricians, HVAC, carpet cleaners, house [...]
Video Interview with the Adhive Project Here's another installment of our ongoing exploration of Adtech, Martech and digital content projects that are building on the blockchain and leveraging decentralized models. In this episode, I sit down and interview AdHive Co-Founder, Dmitry Malyanov about the Adhive Project The focus of the Adhive project is the rapidly [...]
Had a great interview with Luke from the core team at Brave Browser and Basic Attention token. View the full interview below as we discuss how Brave/BAT is attempting to tackle some of the inefficiencies in the Adtech space. You can the Brave browser now and, based on my testing, it works very well. So [...]
Announcing our upcoming video interview with Brave Browser/Basic Attention Token As a part of our ongoing exploration of MarTech, AdTech and digital media projects being built on the blockchain, we'll be doing a live video interview with one of the projects that was quick out of the gate and has already been seeing commendable adoption [...]
There really has not been a period of time over the past decade (or more) that the winds of change have not been blowing in Martech, Adtech and digital media. But, the winds of change are gusting a bit harder these days due to the highly transformative technology known as Blockchain. As discussed in the [...]
Some new insights reveal that audio advertising may be a rising star of the digital advertising space. When you think about digital advertising, what probably comes to mind are things like paid search, ads on social media channels, display advertising and maybe even video ads. But have you ever thought about audio advertising? It's media [...]
Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress. While this certainly put Facebook in the spotlight, it's still too early to know or predict the long term impact on Facebook and other marketing channels like Google. But it [...]
There are several probable reasons that paid advertising could fail for your business and I'd bet that's somewhat surprising to hear coming from a digital agency. The story usually goes something like this. You're running ads on search and/or social but people are not coming through your door or making your phone ring. There are [...]
Is your competition trying to steal your traffic? Chances are, the answer to that would be YES. What's more shocking is that it may be happening in the last mile of the hard fought race for the website visitor. In the last few months, we've had at least two projects where we were asked by [...]
Start with a Plan - You'll Be Glad You Did Digital marketing, or any form of marketing, is not a fire and then aim proposition. However, in many cases, that's exactly what happens. This may be partially due to the rapid rate at which everything seems to change, like paid advertising on Google and Facebook. [...]
