Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress. While this certainly put Facebook in the spotlight, it's still too early to know or predict the long term impact on Facebook and other marketing channels like Google. But it [...]
There are several probable reasons that paid advertising could fail for your business and I'd bet that's somewhat surprising to hear coming from a digital agency. The story usually goes something like this. You're running ads on search and/or social but people are not coming through your door or making your phone ring. There are [...]
Is your competition trying to steal your traffic? Chances are, the answer to that would be YES. What's more shocking is that it may be happening in the last mile of the hard fought race for the website visitor. In the last few months, we've had at least two projects where we were asked by [...]
Start with a Plan - You'll Be Glad You Did Digital marketing, or any form of marketing, is not a fire and then aim proposition. However, in many cases, that's exactly what happens. This may be partially due to the rapid rate at which everything seems to change, like paid advertising on Google and Facebook. [...]
Our Weekly Facebook Livestream from the LTR Offices for 6/9/17 This week we chatted a little bit about using Video on Facebook and How you can use Retargeting along with your videos. There's also a great post/podcast on Social Media Examiner about this topic that you can check our HERE.
Building an honest digital marketing roadmap. Digital marketing spans a very wide range of considerations and it's frequently a source of frustration and confusion, from your website, social media and paid customer acquisition. Within these buckets is an entire universe of things to consider. This is where the problems begin for most business owners and [...]
YouTube announced that it will begin reducing the number of advertiser targeting options for advertisers using YouTube video ads. YouTube had been finding itself in a bit of hot water recently with some of it's larger advertisers. This resulted in several large brands pulling ad dollars out of the YouTube. Without getting into the details [...]
Catch the recording of our Weekly Digital Round-Up Podcast below. This Podcast was recorded on 10/05/16
We're well into 4th Quarter and our thoughts turn to consumer shopping behavior this time of year more. Some recent studies revealed that 73% of consumers intend to do the majority of their shopping online and 22% express that they had no intention of visiting physical stores this year to do their holiday shopping. But even [...]