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So far Pat has created 44 blog entries.

Does Paid Search Improve Your Organic Rankings?

Will paid search help my organic search rankings? Maybe It’s not uncommon for businesses new to Adwords and SEO to embark on an Adwords campaign hoping that it will improve their website’s organic search rankings. Even in the world of Adwords professionals, theories occasionally surface that a paid search campaign is improving organic search results. [...]

Google Adwords Basics…You Have to Start Someplace

How does Adwords work? It’s complicated, and a common question, especially for small business owners thinking about trying Adwords for the first time. Even businesses with Adwords experience continue to find themselves asking that same question. Considering that the vast majority of Google’s revenue, in the neighborhood of 90%, comes from advertising, it should come [...]

KPIs for Google Adwords Campaigns – The Exciting Stuff!!

In an earlier blog post we touched on marketing KPIs in general and looked at digital marketing KPIs, more specifically.  With this post we’ll sharpen our focus a little further and talk about KPIs for Google Adwords campaigns.  My business partner gets totally geeked out on this types of KPIs..... In typical Google fashion, there [...]

Digital Marketing KPIs: Measure What Matters

Digital Marketing, by its nature, is conducive to measurement, which is excellent, but at the same time, all of that marketing data creates the real possibility of analytics overload. With the sheer abundance of data available from a business digital properties, the challenge becomes knowing what to measure and what to ignore. Fortunately, in the [...]

Get the Most Out of Your Digital Marketing – Today!

Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]

Strategy first in your Digital Marketing!

It’s Time To Realign Your Marketing Approach One of the most costly counter-productive things a business can do is to start rolling out individual marketing tactics without a strong strategic foundation and appropriate goals in place. Social Media, blogging, website design, paid digital media and email marketing ... if you don’t combine these individual tactics [...]

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