Smart Decisions Utilize Data as a Base Believe it or not, I use data to make all kinds of decisions in my personal life. I bet you do as well. When you are shopping for a new car, you look at all the features and benefits of the vehicle, but at the end, you analyze [...]
Livestream Event-May 2016 Well, in case you missed it...from lovely Minnetonka, MN.....LTR Digital Group hosted the most recent edition of Google Partners Connect livestream event. This is an opportunity to learn several digital marketing tips directly from leading experts at Google. It is an opportunity to learn the value of digital marketing and how you [...]
Lead Magnets Defined If you are picturing a U shaped magnet, well, metaphorically, you are correct! Whether you are a B2B or B2C business, utilizing Lead Magnets can help you fill your sales funnel. Think Inbound Marketing. A magnet--pulling in customers. A great organization called Digital Marketer defines a Lead Magnet as "an irresistible bribe [...]
LTR Digital Group will be participating in a 4 part seminar series designed to help business owners and marketing executives learn how to effectively Produce, Protect, Measure and Brand digital content. If your company role includes understanding, developing, and executing digital strategies, I highly recommend you consider attending all of the sessions. But, if you [...]
There is a lot of talk about marketing automation. It is not for every business, but will it really make your life easier? First, in case you aren’t familiar with marketing automation — it allows companies to streamline, automate and measure marketing efforts, to become more efficient and hit their sales goals. Now, how does it apply to [...]
Get Your Business On the Map (GYBO)! LTR Digital Group recently partnered with B.E.E.R (no, not that BEER) to help businesses get their business on Google Maps. B.E.E.R actually stand for 4 Chamber of Commerce's in the southwest metro of Minneapolis (Bloomington, Eden Prairie, Edina, & Richfield). GYBO is Google's effort to help businesses grow. [...]
Digital Marketing Strategies in 2015 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]
Who will really see my post on my business fan page in Facebook? I don't want to get into the technicalities of Facebook's algorithm. If you were to read some of the comments on various blogs on the subject, you will see various opinions. So let's stay high level with some generally accepted figures. In [...]
Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies. I will admit that there are fair arguments on both sides of the equation. Let's discuss the advantages using a [...]
We are pleased to announce that the LTR Digital Group is now a solution provider for Constant Contact. Constant Contact is a leader in email marketing. We have always felt that email marketing is a key component of a comprehensive digital plan. Now LTR can provide a solution that will help fit that overall plan! [...]