Maybe your company has been around for a while and is ready to go to the next level. Or you’re undergoing a fundamental shift and moving the business in a completely new direction. Whatever your company’s reasons for tackling a rebrand, pairing it with a website redesign is a key component to that transformation. Not [...]
It’s Time To Realign Your Marketing Approach One of the most costly counter-productive things a business can do is to start rolling out individual marketing tactics without a strong strategic foundation and appropriate goals in place. Social Media, blogging, website design, paid digital media and email marketing ... if you don’t combine these individual tactics [...]
Digital Marketing Strategies in 2017 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]
Smart Decisions Utilize Data as a Base Believe it or not, I use data to make all kinds of decisions in my personal life. I bet you do as well. When you are shopping for a new car, you look at all the features and benefits of the vehicle, but at the end, you analyze [...]
Livestream Event-May 2016 Well, in case you missed it...from lovely Minnetonka, MN.....LTR Digital Group hosted the most recent edition of Google Partners Connect livestream event. This is an opportunity to learn several digital marketing tips directly from leading experts at Google. It is an opportunity to learn the value of digital marketing and how you [...]
Lead Magnets Defined If you are picturing a U shaped magnet, well, metaphorically, you are correct! Whether you are a B2B or B2C business, utilizing Lead Magnets can help you fill your sales funnel. Think Inbound Marketing. A magnet--pulling in customers. A great organization called Digital Marketer defines a Lead Magnet as "an irresistible bribe [...]
LTR Digital Group will be participating in a 4 part seminar series designed to help business owners and marketing executives learn how to effectively Produce, Protect, Measure and Brand digital content. If your company role includes understanding, developing, and executing digital strategies, I highly recommend you consider attending all of the sessions. But, if you [...]
There is a lot of talk about marketing automation. It is not for every business, but will it really make your life easier? First, in case you aren’t familiar with marketing automation — it allows companies to streamline, automate and measure marketing efforts, to become more efficient and hit their sales goals. Now, how does it apply to [...]
Get Your Business On the Map (GYBO)! LTR Digital Group recently partnered with B.E.E.R (no, not that BEER) to help businesses get their business on Google Maps. B.E.E.R actually stand for 4 Chamber of Commerce's in the southwest metro of Minneapolis (Bloomington, Eden Prairie, Edina, & Richfield). GYBO is Google's effort to help businesses grow. [...]
Digital Marketing Strategies in 2015 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]