Top 7 Reasons to Use Google’s Performance Max Ad Units In the ever-evolving digital advertising landscape, Google’s Performance Max campaigns have emerged as a game-changer for businesses looking to maximize their reach and conversions. Performance Max (PMax) is an AI-powered campaign type that allows advertisers to access all of Google’s inventory from a single campaign. [...]
As we look ahead to 2025 at LTR Digital Group, the digital marketing landscape continues to evolve at a rapid pace. New technologies, changing consumer behaviors, and the rise of artificial intelligence are reshaping how businesses interact with their audiences. To stay competitive in this dynamic environment, marketers need to anticipate key trends and adapt [...]
The digital marketing landscape has evolved significantly over the years, and with it, the strategies employed by marketers to stay ahead of the competition. One of the most significant advancements in recent times has been the use of artificial intelligence (AI) in various aspects of digital marketing. From lead generation to content creation, AI has [...]
We have an important announcement!!! LTR Digital Group was recognized as a Top Website Developer in Minneapolis by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies from over 50 different countries and is consulted by [...]
In an earlier blog post we touched on marketing KPIs in general and looked at digital marketing KPIs, more specifically. With this post we’ll sharpen our focus a little further and talk about KPIs for Google Adwords campaigns. My business partner gets totally geeked out on this types of KPIs..... In typical Google fashion, there [...]
Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]
In this episode, we discuss 3 main topics. How the age of you online reviews influence consumers and potential customers How Amazon is been laying the ground-work to emerge a major player in digital advertising and taking ad-spend market share from Google and Facebook News that Microsoft is building their new native browser on the [...]
Big Changes for Local Marketing in Minneapolis Google has rolled out their Local Marketing program in the Minneapolis market and it's very possible that it will change the local marketing game in a big way for a variety of service based businesses. According to Google, businesses such as locksmiths, plumbers, electricians, HVAC, carpet cleaners, house [...]
Video Interview with the Adhive Project Here's another installment of our ongoing exploration of Adtech, Martech and digital content projects that are building on the blockchain and leveraging decentralized models. In this episode, I sit down and interview AdHive Co-Founder, Dmitry Malyanov about the Adhive Project The focus of the Adhive project is the rapidly [...]
Had a great interview with Luke from the core team at Brave Browser and Basic Attention token. View the full interview below as we discuss how Brave/BAT is attempting to tackle some of the inefficiencies in the Adtech space. You can the Brave browser now and, based on my testing, it works very well. So [...]
