Some new insights reveal that audio advertising may be a rising star of the digital advertising space. When you think about digital advertising, what probably comes to mind are things like paid search, ads on social media channels, display advertising and maybe even video ads. But have you ever thought about audio advertising? It's media [...]
Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress. While this certainly put Facebook in the spotlight, it's still too early to know or predict the long term impact on Facebook and other marketing channels like Google. But it [...]
Or was it never really alive???? Recently, I was at a meeting where there was a social media leader from a larger local company providing some tips and trends that are going on in the social media arenas. One comment caught more that a few people off guard. Here was a response, "You mean that [...]
It’s Time To Realign Your Marketing Approach One of the most costly counter-productive things a business can do is to start rolling out individual marketing tactics without a strong strategic foundation and appropriate goals in place. Social Media, blogging, website design, paid digital media and email marketing ... if you don’t combine these individual tactics [...]
Building an honest digital marketing roadmap. Digital marketing spans a very wide range of considerations and it's frequently a source of frustration and confusion, from your website, social media and paid customer acquisition. Within these buckets is an entire universe of things to consider. This is where the problems begin for most business owners and [...]
Digital Marketing Strategies in 2017 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]
We're well into 4th Quarter and our thoughts turn to consumer shopping behavior this time of year more. Some recent studies revealed that 73% of consumers intend to do the majority of their shopping online and 22% express that they had no intention of visiting physical stores this year to do their holiday shopping. But even [...]
Digital Marketing News Livestream - Episode 1 Hello, Here's what we'll call episode 1 of our weekly Facebook Livestream. Each week we'll cover topics making headlines in digital marketing and break it down in easy to digest and no BS terms. This week we tackled the dreaded "Shiny Object Syndrome" and how you can evaluate announcements [...]
If you follow tech blogs like TechCrunch or Venture Beat, you've probably been reading a great deal about Chat Bots and the explosive growth of these bots on messaging platforms like Facebook Messenger, KiK and WhatsApp. In fact, since the Facebook F8 conference this spring, the tech community, and tech investor community, have been buzzing [...]