It's a (mobile) world of constant change. While it may seem that our blog posts and posts on social are leaning a bit heavy on the mobile news side lately. That's not by intention, it's begin driven by the rapid can constant state of change due to the impact of mobile in the digital space. [...]
Here's a new feature we're hoping to make an ongoing segment that you will be able to find here on our blog and on our social profiles. We've wanted to put together a weekly summary of some of the news and announcements from the digital marketing world that you may find of interest and that [...]
Hello Readers! About a year ago I shared a post around the time of the first mobile update from Google, that update was on April 21, 2015 to be exact, known as Mobilegeddon to some. Well, here I am a little over a year later to tell you about part II of the mobile update [...]
Lead Magnets Defined If you are picturing a U shaped magnet, well, metaphorically, you are correct! Whether you are a B2B or B2C business, utilizing Lead Magnets can help you fill your sales funnel. Think Inbound Marketing. A magnet--pulling in customers. A great organization called Digital Marketer defines a Lead Magnet as "an irresistible bribe [...]
As a performance-based digital marketing agency, we firmly believe that paid acquisition campaigns like paid search, display, video ad units and social ad campaigns can be a foundation for a lead or customer acquisition strategy. But the way a paid acquistion campaign and strategy is created and executed is constantly changing. Not because of new [...]
When thinking about digital marketing, social media channels cannot be overlooked and while we put a great deal of focus on paid acquisition strategies, it's important to understand how people use social media and how it has been changing over time. Early intentions by brands and businesses on social media was fueled by the idea [...]
In many cases, through building a relationship with our clients, we end up becoming as much a Trusted Digital Advisor as we do a digital agency that creates and executes digital campaigns. Much of that comes as a result of our focus on education and sharing knowledge with clients. This becomes as critical to success [...]
Get Your Business On the Map (GYBO)! LTR Digital Group recently partnered with B.E.E.R (no, not that BEER) to help businesses get their business on Google Maps. B.E.E.R actually stand for 4 Chamber of Commerce's in the southwest metro of Minneapolis (Bloomington, Eden Prairie, Edina, & Richfield). GYBO is Google's effort to help businesses grow. [...]
About 3 years ago I had a shift in the way I thought about "Digital Marketing" or how I defined it. I realized that well planned digital marketing was most effective when it had a point. But, for the most part, most digital marketing was just a loosely related collection of strategies that resulted in [...]
May 4-8th is Small Business Week To celebrate and support local and small businesses during this important week, Google Partner Agencies like LTR Digital, are promoting resources that you can use to improve your success online. Google provides small businesses with many tools to do this because we know that it's the local and small [...]