Digital Marketing, by its nature, is conducive to measurement, which is excellent, but at the same time, all of that marketing data creates the real possibility of analytics overload. With the sheer abundance of data available from a business digital properties, the challenge becomes knowing what to measure and what to ignore. Fortunately, in the [...]
Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]
Maybe your company has been around for a while and is ready to go to the next level. Or you’re undergoing a fundamental shift and moving the business in a completely new direction. Whatever your company’s reasons for tackling a rebrand, pairing it with a website redesign is a key component to that transformation. Not [...]
Is your competition trying to steal your traffic? Chances are, the answer to that would be YES. What's more shocking is that it may be happening in the last mile of the hard fought race for the website visitor. In the last few months, we've had at least two projects where we were asked by [...]
Start with a Plan - You'll Be Glad You Did Digital marketing, or any form of marketing, is not a fire and then aim proposition. However, in many cases, that's exactly what happens. This may be partially due to the rapid rate at which everything seems to change, like paid advertising on Google and Facebook. [...]
It’s Time To Realign Your Marketing Approach One of the most costly counter-productive things a business can do is to start rolling out individual marketing tactics without a strong strategic foundation and appropriate goals in place. Social Media, blogging, website design, paid digital media and email marketing ... if you don’t combine these individual tactics [...]
Digital Marketing Strategies in 2017 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]
Catch the recording of our Weekly Digital Round-Up Podcast below. This Podcast was recorded on 10/05/16
Smart Decisions Utilize Data as a Base Believe it or not, I use data to make all kinds of decisions in my personal life. I bet you do as well. When you are shopping for a new car, you look at all the features and benefits of the vehicle, but at the end, you analyze [...]
Livestream Event-May 2016 Well, in case you missed it...from lovely Minnetonka, MN.....LTR Digital Group hosted the most recent edition of Google Partners Connect livestream event. This is an opportunity to learn several digital marketing tips directly from leading experts at Google. It is an opportunity to learn the value of digital marketing and how you [...]
