A few weeks back, I wrote a blog about how businesses can benefit from blogging. I think I stated a well rounded case for reasons why...if I don't say so myself! So, let's take it a step further and drill down a level to talk about sales reps blogging and whether or not they [...]
It's been well established by several studies and reports over the last year that the traditional sales process has changed dramatically from what it looked like in days gone buy. In that world, the sales team would go out and generate their leads, network at events or even work a list of leads that they [...]
YES! “Above all else, sales is about establishing relevance. If you could somehow ensure that you’d be in front of people at the exact moment they needed to solve the precise problems that your product addressed, you’d close deals 100% of the time.” This was an opening line in an article I read today on [...]
In previous blogs, I talked about the virtues of an inbound marketing model: Attract, Convert, Close, Delight. But, this blog is about the importance of business blogging in today's new digital marketing world. It is a key element in putting those 4 words into action in order to attract the right kind of clients. So, [...]
If your're a frequent visitor to our site, you may already know that Inbound Marketing is a major focus of LTR Digital Group. The workhorse for a successful inbound strategy is the content you create to provide useful information to your ideal customers or your buyer personas that you identified at the beginning stages of [...]
Ok, so I am in the middle of remodeling my basement. Although I am really looking forward to sitting on my new couch, drinking my favorite beverage, and watching my favorite football team (Packers) on my killer TV, the process getting there is a lot of work. I am responsible for buying the right AV [...]
After conversations last week with a variety of business owners, I feel like writing an educational post. I realize that digital marketing in general can be an abstract concept, but inbound marketing for some is even more abstract. So, let me try and educate on this very useful and effective "concept". Inbound Marketing is really [...]
I was in a prospective client meeting this week and they were very much like many people we talk to that are looking for help in the digital world: they wanted more leads. Yep, shocker. A sales leader that wanted more leads. Well, I told him we could help in that area, but there would [...]
When it comes to Social Media, the companies we currently work with or ones that we are talking with about a potential engagement, understand the importance of what an effective social media policy and approach can mean to their business. That's the good news! But, some still just view Social Media as a place where [...]
If you are a sales person in an organization, and you have an inbound marketing program in place, do you know how to influence the leads that will ultimately end up in your sales funnel? Well, let's pretend you work in a perfect world where: A) Your marketing department is actively participating in an inbound [...]