Ok, it is the end of January, and you are tasked with increasing sales and showing "proof" of your efforts. Wow, seems like you are in the same situation you were at the end of January 2013! I ran across a great blog article on how the phrase "content is king". It is something we [...]
Over the past few months and with the arrival of Google's Hummingbird, there's been a great deal of discussion about what and where SEO is in 2014 and where we're going with it. Search engine optimization has always had it's own unique language and terms. Just when marketers and business owners feel they have a [...]
Sex sells. We all know that in our society. But, you know what? Content sells too! In my career, in many of the companies that I worked at, the marketing folks always felt they had all the answers. Focus group this, focus group that, they knew what marketing messages were most important. Well, most of [...]
A few weeks back, I wrote a blog about how businesses can benefit from blogging. I think I stated a well rounded case for reasons why...if I don't say so myself! So, let's take it a step further and drill down a level to talk about sales reps blogging and whether or not they [...]
It's been well established by several studies and reports over the last year that the traditional sales process has changed dramatically from what it looked like in days gone buy. In that world, the sales team would go out and generate their leads, network at events or even work a list of leads that they [...]
After conversations last week with a variety of business owners, I feel like writing an educational post. I realize that digital marketing in general can be an abstract concept, but inbound marketing for some is even more abstract. So, let me try and educate on this very useful and effective "concept". Inbound Marketing is really [...]
I was in a prospective client meeting this week and they were very much like many people we talk to that are looking for help in the digital world: they wanted more leads. Yep, shocker. A sales leader that wanted more leads. Well, I told him we could help in that area, but there would [...]
I ran across a blog article, Inbound Sales: Transforming The Way You Sell, that discussed the concept of Inbound Sales. It really struck me from the standpoint that in our world we market "Inbound Marketing" services. By the name, it suggests that it is all about working with the marketing department to develop the right strategies [...]
I was at a conference yesterday that had a panel of speakers educating the audience on the world of digital marketing. They were smart people with smart things to share. Based on random, hand raising polls that the speakers did with the audience tells me that there are so many businesses out there that really [...]