Google Adwords Basics…You Have to Start Someplace

How does Adwords work? It’s complicated, and a common question, especially for small business owners thinking about trying Adwords for the first time. Even businesses with Adwords experience continue to find themselves asking that same question. Considering that the vast majority of Google’s revenue, in the neighborhood of 90%, comes from advertising, it should come [...]

KPIs for Google Adwords Campaigns – The Exciting Stuff!!

In an earlier blog post we touched on marketing KPIs in general and looked at digital marketing KPIs, more specifically.  With this post we’ll sharpen our focus a little further and talk about KPIs for Google Adwords campaigns.  My business partner gets totally geeked out on this types of KPIs..... In typical Google fashion, there [...]

What’s a Good CTR for Paid Advertising Using Adwords? That Depends.

The Question is a Common One When we engage with a client who is new to paid search or as they become more comfortable with Adwords, the question about CTR (click through rates) and other performance metrics will eventually come up.  If you've asked that question, you're not alone.  In fact, in 2018 on average [...]

2020-02-25T19:22:28+00:00By |Paid Media|0 Comments

Get the Most Out of Your Digital Marketing – Today!

Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]

LTR Marketing Update Livestream 4/12/18

Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress.  While this certainly put Facebook in the spotlight, it's still too early to know or predict the long term impact on Facebook and other marketing channels like Google.  But it [...]

When and Why Paid Advertising for Your Business or Product Will Probably Fail?

There are several probable reasons that paid advertising could fail for your business and I'd bet that's somewhat surprising to hear coming from a digital agency. The story usually goes something like this.  You're running ads on search and/or social but people are not coming through your door or making your phone ring.  There are [...]

YouTube Tightens Up Advertising Options

YouTube announced that it will begin reducing the number of advertiser targeting options for advertisers using YouTube video ads. YouTube had been finding itself in a bit of hot water recently with some of it's larger advertisers.  This resulted in several large brands pulling ad dollars out of the YouTube.  Without getting into the details [...]

Lead Magnets for Lead Generation

Lead Magnets Defined If you are picturing a U shaped magnet, well, metaphorically, you are correct! Whether you are a B2B or B2C business, utilizing Lead Magnets can help you fill your sales funnel. Think Inbound Marketing. A magnet--pulling in customers. A great organization called Digital Marketer defines a Lead Magnet as "an irresistible bribe [...]

Your Paid Campaign Isn’t Broken, It’s Probably Your Funnel.

As a performance-based digital marketing agency, we firmly believe that paid acquisition campaigns like paid search, display, video ad units and social ad campaigns can be a foundation for a lead or customer acquisition strategy. But the way a paid acquistion campaign and strategy is created and executed is constantly changing. Not because of new [...]