Lead Magnets for Lead Generation

Lead Magnets Defined If you are picturing a U shaped magnet, well, metaphorically, you are correct! Whether you are a B2B or B2C business, utilizing Lead Magnets can help you fill your sales funnel. Think Inbound Marketing. A magnet--pulling in customers. A great organization called Digital Marketer defines a Lead Magnet as "an irresistible bribe [...]

Your Paid Campaign Isn’t Broken, It’s Probably Your Funnel.

As a performance-based digital marketing agency, we firmly believe that paid acquisition campaigns like paid search, display, video ad units and social ad campaigns can be a foundation for a lead or customer acquisition strategy. But the way a paid acquistion campaign and strategy is created and executed is constantly changing. Not because of new [...]

How Do You Develop a Digital Marketing Strategy?

Digital Marketing Strategies in 2015 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment?  Well, on the surface, it can seem daunting, but if you take a step back, and look [...]

YouTube Marketing with LTR Digital Group

 5X More People Will Visit YouTube Today than Walmart! I'm a big fan of Shark Tank and I rarely miss it.  Many times, the subject of retail exposure and the promise of POs come up and when a brand or product that makes it into a big box like Walmart it's a pretty big deal [...]

2015-03-26T13:39:44+00:00By |Paid Media|0 Comments

Should My Business Use Facebook for Marketing?

Who will really see my post on my business fan page in Facebook? I don't want to get into the technicalities of Facebook's algorithm.  If you were to read some of the comments on various blogs on the subject, you will see various opinions.  So let's stay high level with some generally accepted figures.  In [...]

Go to Top