What is the Better Advertising Platform During the Covid Pandemic, Google or Facebook?

All of us, both business owners and agency owners, are faced with several questions during these uncertain times and planning for what lies ahead can be a challenge.  On a daily basis, you agency and marketing partners should remain vigilant concerning changes and updates in the digital advertising and marketing space in order to give [...]

Google Adwords Basics…You Have to Start Someplace

How does Adwords work? It’s complicated, and a common question, especially for small business owners thinking about trying Adwords for the first time. Even businesses with Adwords experience continue to find themselves asking that same question. Considering that the vast majority of Google’s revenue, in the neighborhood of 90%, comes from advertising, it should come [...]

KPIs for Google Adwords Campaigns – The Exciting Stuff!!

In an earlier blog post we touched on marketing KPIs in general and looked at digital marketing KPIs, more specifically.  With this post we’ll sharpen our focus a little further and talk about KPIs for Google Adwords campaigns.  My business partner gets totally geeked out on this types of KPIs..... In typical Google fashion, there [...]

Get the Most Out of Your Digital Marketing – Today!

Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]

LTR Marketing Update Livestream 4/12/18

Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress.  While this certainly put Facebook in the spotlight, it's still too early to know or predict the long term impact on Facebook and other marketing channels like Google.  But it [...]

When and Why Paid Advertising for Your Business or Product Will Probably Fail?

There are several probable reasons that paid advertising could fail for your business and I'd bet that's somewhat surprising to hear coming from a digital agency. The story usually goes something like this.  You're running ads on search and/or social but people are not coming through your door or making your phone ring.  There are [...]

YouTube Tightens Up Advertising Options

YouTube announced that it will begin reducing the number of advertiser targeting options for advertisers using YouTube video ads. YouTube had been finding itself in a bit of hot water recently with some of it's larger advertisers.  This resulted in several large brands pulling ad dollars out of the YouTube.  Without getting into the details [...]

Your Paid Campaign Isn’t Broken, It’s Probably Your Funnel.

As a performance-based digital marketing agency, we firmly believe that paid acquisition campaigns like paid search, display, video ad units and social ad campaigns can be a foundation for a lead or customer acquisition strategy. But the way a paid acquistion campaign and strategy is created and executed is constantly changing. Not because of new [...]

How Do You Develop a Digital Marketing Strategy?

Digital Marketing Strategies in 2015 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment?  Well, on the surface, it can seem daunting, but if you take a step back, and look [...]