As a performance-based digital marketing agency, we firmly believe that paid acquisition campaigns like paid search, display, video ad units and social ad campaigns can be a foundation for a lead or customer acquisition strategy. But the way a paid acquistion campaign and strategy is created and executed is constantly changing. Not because of new [...]
Digital Marketing Strategies in 2015 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]
You've probably been hearing for a few years now that whatever year is was, that was going to be the year of mobile. While it's not clear what year was "the year of mobile", it indeed the case that mobile has bigger impact on many aspects of marketing year after year and it seems that [...]
Who will really see my post on my business fan page in Facebook? I don't want to get into the technicalities of Facebook's algorithm. If you were to read some of the comments on various blogs on the subject, you will see various opinions. So let's stay high level with some generally accepted figures. In [...]
Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies. I will admit that there are fair arguments on both sides of the equation. Let's discuss the advantages using a [...]
Digital Marketing is Always Changing As a digital agency, we know that we need to keep changing as well. This means adding knowledge and abilities to what we can offer our clients. As a digital agency, our foundation is always in using data and analytics to evaluate and help clients make decisions about marketing strategies [...]
We're very happy and excited to announce that we are now a full Google Partner Agency after my recent certification in Google's Advance Display. This is a great move forward for our agency. With this certification and status as a full partner agency, we feel confident in the services we can provide in search and [...]
Recently, the LTR Digital Group hosted a Google Partners event. It was a live simulcast with experts from Google discussing how businesses should a variety of digital strategies and tactics to enhance their marketing efforts. I will admit that at LTR Digital, we do drink the Google lemonade, but we do it for good reasons. Let's [...]
Well, we covered top and mid-funnel strategies when utilizing programmatic ad marketing as you look to fill your funnel with prospective customers. Now, let's discuss the bottom of the funnel and how you can direct your campaigns to this audience. Bottom of Funnel (BOF) Display Advertising When you finally get to this type of advertising, [...]
In my previous post, I talked about how digital display advertising works for business to business type companies. Now let's take a look at how this type of digital strategy works in regards to the sales funnel. Let's start with the top of the funnel (TOF). The top of funnel is where a company focus [...]