Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]
Or was it never really alive???? Recently, I was at a meeting where there was a social media leader from a larger local company providing some tips and trends that are going on in the social media arenas. One comment caught more that a few people off guard. Here was a response, "You mean that [...]
There are several probable reasons that paid advertising could fail for your business and I'd bet that's somewhat surprising to hear coming from a digital agency. The story usually goes something like this. You're running ads on search and/or social but people are not coming through your door or making your phone ring. There are [...]
Our Weekly Facebook Livestream from the LTR Offices for 6/9/17 This week we chatted a little bit about using Video on Facebook and How you can use Retargeting along with your videos. There's also a great post/podcast on Social Media Examiner about this topic that you can check our HERE.
When thinking about digital marketing, social media channels cannot be overlooked and while we put a great deal of focus on paid acquisition strategies, it's important to understand how people use social media and how it has been changing over time. Early intentions by brands and businesses on social media was fueled by the idea [...]
Who will really see my post on my business fan page in Facebook? I don't want to get into the technicalities of Facebook's algorithm. If you were to read some of the comments on various blogs on the subject, you will see various opinions. So let's stay high level with some generally accepted figures. In [...]
Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies. I will admit that there are fair arguments on both sides of the equation. Let's discuss the advantages using a [...]
A popular Facebook tactic is coming to an end very soon so I wanted to do a quick blog post to make sure our readers were compliant with these changes at Facebook. Using what are called "Like Gates" on Facebook apps has been a popular way to grow a Page's Likes by locking things like [...]
I came across a podcast given by Social Media Happy Hour with an interview with Todd Martin, author of the book, The Invisible Sale. I thought so much of the interview, I decided to buy the book. So, as I am in the middle of reading the book, I also decided it would be a [...]
Recently, the LTR Digital Group hosted a Google Partners event. It was a live simulcast with experts from Google discussing how businesses should a variety of digital strategies and tactics to enhance their marketing efforts. I will admit that at LTR Digital, we do drink the Google lemonade, but we do it for good reasons. Let's [...]