Get the Most Out of Your Digital Marketing – Today!

Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]

When and Why Paid Advertising for Your Business or Product Will Probably Fail?

There are several probable reasons that paid advertising could fail for your business and I'd bet that's somewhat surprising to hear coming from a digital agency. The story usually goes something like this.  You're running ads on search and/or social but people are not coming through your door or making your phone ring.  There are [...]

Should My Business Use Facebook for Marketing?

Who will really see my post on my business fan page in Facebook? I don't want to get into the technicalities of Facebook's algorithm.  If you were to read some of the comments on various blogs on the subject, you will see various opinions.  So let's stay high level with some generally accepted figures.  In [...]

Advantages of Using a Smaller Digital Agency

Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies.  I will admit that there are fair arguments on both sides of the equation.  Let's discuss the advantages using a [...]

Highlights from a Google Partner Event

Recently, the LTR Digital Group hosted a Google Partners event.  It was a live simulcast with experts from Google discussing how businesses should a variety of digital strategies and tactics to enhance their marketing efforts. I will admit that at LTR Digital, we do drink the Google lemonade, but we do it for good reasons.  Let's [...]