If your're a frequent visitor to our site, you may already know that Inbound Marketing is a major focus of LTR Digital Group. The workhorse for a successful inbound strategy is the content you create to provide useful information to your ideal customers or your buyer personas that you identified at the beginning stages of [...]
I was in a prospective client meeting this week and they were very much like many people we talk to that are looking for help in the digital world: they wanted more leads. Yep, shocker. A sales leader that wanted more leads. Well, I told him we could help in that area, but there would [...]
I was talking with a smart entrepreneur in my business network yesterday as we were discussing the nature of the Digital Marketing world out there. There is so much "noise" about how companies should be using digital medias to help drive their business. I can completely understand why companies can be confused as to what [...]
I was reading this article http://bit.ly/18ED5gd on how small business is missing the boat on the power and effectiveness of business blogging. The article talks about how the buzz of social media and blogging may push some companies to "check the box" and jump into both areas. Unfortunately, they do this without strategic content initiatives in [...]