Data-Driven Growth for Ecommerce Brands
eCommerce Success in 2025 and Beyond.
There can be little doubt that AI changed the online shopping and eCommerce landscape dramatically in 2025 and it will continue to change from this point forward. Our goal is to help our eCommerce based clients adapt to the changing environment that is being driven AI. What worked yesterday is quickly being replaced by where we’re going and the way consumers are changing the way they shop online.
eCommerce is changing quickly, but our clients are prepared and adapting for online success.
Early on we implemented large language model (LLM) tracking into the analytics accounts of our clients so we could monitor the impact of AI/LLM based search on client websites. What became clear early on is product based and eCommerce based websites were seeing LLM traffic going to product pages.
Through ongoing testing, we found the right strategies and tactics needed to leverage this trend and help our clients drive online sales. This included three key components for eCommerce success and sales.
Proper use and optimization of Product feeds such as Google Merchant Center.
Effective use of website schema.
Strategic use of paid advertising that included choosing the correct ad types and campaign structure.
These 3 core elements work together because a key factor in eCommerce success is helping LLM understand your product by providing the LLM with content. With more content and structured content, it becomes more probable that the LLM will show or even recommend your product to a shopper.
It has always been the case that when you give Google, or any search engine, what it needs, that website will be rewarded with site traffic that converts to customers. That is still the case. However, the way content is provided and depth of the content needed for AI based search has changed from the search of yesterday.
In a December 2025 article from Business Insider, Adobe reported that shoppers who visited US retail sites through an AI chat service during the 2025 Black Friday shopping season were 38% more likely to make a purchase than non-AI traffic sources.
A big reason for this is that much of the “shopping” already took place in an AI environment like Google AI Mode, Google Gemini or ChatGPT. So that visitor is much further down the purchase journey or are ready to buy before even visiting your site. But that cannot happen if your product pages are not well optimized for AI based search.
The 3 Core Elements of eCommerce Success in an Evolving AI World
Product Feeds & Merchant Center
Website Schema & Product Detail Pages
Paid Ad Types & Campaign Structure
Scaling eCommerce revenue for a traditional brick & mortar retailer.
A client that had successfully established their business though more traditional brick and mortar relationships expressed a goal of increasing eCommerce sales though their own website. Our team identified key opportunities to leverage recent changes in the online shopping environment.
The Challenge
The challenge was that the products selected as the targets for their eCommerce efforts were not the product types they were known for among consumers. We would be introducing brand new product categories to online shoppers where they may not carry a great deal of brand equity.
Strategy & Execution
By implementing and executing on a clear plan of optimizing product feeds using Google Merchant Center, reviewing product detail pages for proper schema and choosing the appropriate ad types and campaign structures, our client was able to realize return on ad spend (ROAS) above 300% consistently over the course of the year even with seasonal cycles and ROAS over 400% during more active shopping months. Using highly targeted product feeds, campaign creatives and targeting, our client was able to realize ROAS over 700% during the holiday gift shopping season.
Optimized feed structures led to higher visibility and conversion.
Performance Highlights
Consistently maintained over the course of the year, inclusive of seasonal cycles.
Achieved during more active shopping months through targeted optimizations.
Realized during the holiday gift shopping season using highly targeted creatives.
30+ Years of Experience
We can honestly say that there has been no time in the past where your website, organic, and paid marketing efforts need to work together more cohesively than starting in 2024 and through 2025.
The AI Paradigm Shift
Strategies that eCommerce website owners have used in the past have been replaced due to the impact of AI/LLMs. These technologies are changing the way online shoppers discover products, compare, and purchase. In fact, the entire online purchase journey has been disrupted.
Market Intelligence
In a December 2025 article from Business Insider, Salesforce reported that AI Agents drove 17% of online sales during the 2025 Black Friday season.
Adobe reported that shoppers visiting US retail sites through an AI chat service were 38% more likely to make a purchase than non-AI traffic sources.