What is the impact of AI in digital marketing?
The digital marketing landscape has evolved significantly over the years, and with it, the strategies employed by marketers to stay ahead of the competition. One of the most significant advancements in recent times has been [...]
We have been recognized!!
We have an important announcement!!! LTR Digital Group was recognized as a Top Website Developer in Minneapolis by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing [...]
SEO and Search in 2021 – All Search is Local Search
The year 2020 will be one that is not likely to be forgotten anytime soon. But, in business and marketing we have to keep looking forward. However, 2020 had a big impact on many businesses [...]
Does Paid Search Improve Your Organic Rankings?
Will paid search help my organic search rankings? Maybe It’s not uncommon for businesses new to Adwords and SEO to embark on an Adwords campaign hoping that it will improve their website’s organic search rankings. [...]
What is the Better Advertising Platform During the Covid Pandemic, Google or Facebook?
All of us, both business owners and agency owners, are faced with several questions during these uncertain times and planning for what lies ahead can be a challenge. On a daily basis, you agency and [...]
Google Adwords Basics…You Have to Start Someplace
How does Adwords work? It’s complicated, and a common question, especially for small business owners thinking about trying Adwords for the first time. Even businesses with Adwords experience continue to find themselves asking that same [...]
KPIs for Google Adwords Campaigns – The Exciting Stuff!!
In an earlier blog post we touched on marketing KPIs in general and looked at digital marketing KPIs, more specifically. With this post we’ll sharpen our focus a little further and talk about KPIs for [...]
Digital Marketing KPIs: Measure What Matters
Digital Marketing, by its nature, is conducive to measurement, which is excellent, but at the same time, all of that marketing data creates the real possibility of analytics overload. With the sheer abundance of data [...]
What’s a Good CTR for Paid Advertising Using Adwords? That Depends.
The Question is a Common One When we engage with a client who is new to paid search or as they become more comfortable with Adwords, the question about CTR (click through rates) and other [...]
Get the Most Out of Your Digital Marketing – Today!
Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, [...]