What’s a Good CTR for Paid Advertising Using Adwords? That Depends.
The Question is a Common One When we engage with a client who is new to paid search or as they become more comfortable with Adwords, the question about CTR (click through rates) and other [...]
Get the Most Out of Your Digital Marketing – Today!
Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, [...]
LTR Live – Local Reviews, Amazon Advertising and More
In this episode, we discuss 3 main topics. How the age of you online reviews influence consumers and potential customers How Amazon is been laying the ground-work to emerge a major player in digital advertising [...]
Google Local Services Has Arrived in the Minneapolis Market
Big Changes for Local Marketing in Minneapolis Google has rolled out their Local Marketing program in the Minneapolis market and it's very possible that it will change the local marketing game in a big way [...]
Interview with AdHive Project Co-Founder, Dmitry Malyanov
Video Interview with the Adhive Project Here's another installment of our ongoing exploration of Adtech, Martech and digital content projects that are building on the blockchain and leveraging decentralized models. In this episode, I sit [...]
Live Interview with Brave Browser & Basic Attention Token (BAT)
Had a great interview with Luke from the core team at Brave Browser and Basic Attention token. View the full interview below as we discuss how Brave/BAT is attempting to tackle some of the inefficiencies [...]
Introducing Brave Browser Plus Upcoming Interview
Announcing our upcoming video interview with Brave Browser/Basic Attention Token As a part of our ongoing exploration of MarTech, AdTech and digital media projects being built on the blockchain, we'll be doing a live video [...]
The Winds of Change are Blowing Hard in AdTech, MarTech and Digital Media. It’s the Blockchain.
There really has not been a period of time over the past decade (or more) that the winds of change have not been blowing in Martech, Adtech and digital media. But, the winds of change [...]
Is Audio Advertising an “Under the Radar” Rising Star of Digital Advertising?
Some new insights reveal that audio advertising may be a rising star of the digital advertising space. When you think about digital advertising, what probably comes to mind are things like paid search, ads on [...]
LTR Marketing Update Livestream 4/12/18
Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress. While this certainly put Facebook in the spotlight, it's still [...]