Highlights from a Google Partner Event

Recently, the LTR Digital Group hosted a Google Partners event.  It was a live simulcast with experts from Google discussing how businesses should a variety of digital strategies and tactics to enhance their marketing efforts. I will admit that at LTR Digital, we do drink the Google lemonade, but we do it for good reasons.  Let's [...]

Display Advertising for the Bottom of the Funnel!

Well, we covered top and mid-funnel strategies when utilizing programmatic ad marketing as you look to fill your funnel with prospective customers.  Now, let's discuss the bottom of the funnel and how you can direct your campaigns to this audience. Bottom of Funnel (BOF) Display Advertising When you finally get to this type of advertising, [...]

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