There is a lot of talk about marketing automation. It is not for every business, but will it really make your life easier? First, in case you aren’t familiar with marketing automation — it allows companies to streamline, automate and measure marketing efforts, to become more efficient and hit their sales goals. Now, how does it apply to [...]
Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies. I will admit that there are fair arguments on both sides of the equation. Let's discuss the advantages using a [...]
I came across a podcast given by Social Media Happy Hour with an interview with Todd Martin, author of the book, The Invisible Sale. I thought so much of the interview, I decided to buy the book. So, as I am in the middle of reading the book, I also decided it would be a [...]
In my previous post, I talked about how digital display advertising works for business to business type companies. Now let's take a look at how this type of digital strategy works in regards to the sales funnel. Let's start with the top of the funnel (TOF). The top of funnel is where a company focus [...]
Recent surveys have shown the positive return on investment (ROI) of social media for sales teams. Our own data has shown that sales teams selling through their own personal social channels can outperform selling efforts through corporate-owned social channels by three times on LinkedIn and by 12 times on Twitter. What are the common trends [...]
Ok, it is the end of January, and you are tasked with increasing sales and showing "proof" of your efforts. Wow, seems like you are in the same situation you were at the end of January 2013! I ran across a great blog article on how the phrase "content is king". It is something we [...]
Sex sells. We all know that in our society. But, you know what? Content sells too! In my career, in many of the companies that I worked at, the marketing folks always felt they had all the answers. Focus group this, focus group that, they knew what marketing messages were most important. Well, most of [...]
Does your sales team have a strategy around social media? Do they use it in their selling process? Are they aligned with the marketing team in this effort? It is not just about posting some interesting articles, tweeting the latest and greatest, etc. The sales team needs to be on board otherwise your efforts will [...]
A few weeks back, I wrote a blog about how businesses can benefit from blogging. I think I stated a well rounded case for reasons why...if I don't say so myself! So, let's take it a step further and drill down a level to talk about sales reps blogging and whether or not they [...]
YES! “Above all else, sales is about establishing relevance. If you could somehow ensure that you’d be in front of people at the exact moment they needed to solve the precise problems that your product addressed, you’d close deals 100% of the time.” This was an opening line in an article I read today on [...]