Recently, the LTR Digital Group hosted a Google Partners event. It was a live simulcast with experts from Google discussing how businesses should a variety of digital strategies and tactics to enhance their marketing efforts. I will admit that at LTR Digital, we do drink the Google lemonade, but we do it for good reasons. Let's [...]
Well, we covered top and mid-funnel strategies when utilizing programmatic ad marketing as you look to fill your funnel with prospective customers. Now, let's discuss the bottom of the funnel and how you can direct your campaigns to this audience. Bottom of Funnel (BOF) Display Advertising When you finally get to this type of advertising, [...]
With the most resent change at Google, online marketing has really changed. As reported by Search Engine Land, Google is encrypting all search engine activity. Unless you have paid programs in place, determining the sources of keyword searches is now extremely difficult. Google confirmed with Search Engine Land the change with the following statement: "We [...]