Does your sales team have a strategy around social media? Do they use it in their selling process? Are they aligned with the marketing team in this effort? It is not just about posting some interesting articles, tweeting the latest and greatest, etc. The sales team needs to be on board otherwise your efforts will [...]
A few weeks back, I wrote a blog about how businesses can benefit from blogging. I think I stated a well rounded case for reasons why...if I don't say so myself! So, let's take it a step further and drill down a level to talk about sales reps blogging and whether or not they [...]
YES! “Above all else, sales is about establishing relevance. If you could somehow ensure that you’d be in front of people at the exact moment they needed to solve the precise problems that your product addressed, you’d close deals 100% of the time.” This was an opening line in an article I read today on [...]
Ok, so I am in the middle of remodeling my basement. Although I am really looking forward to sitting on my new couch, drinking my favorite beverage, and watching my favorite football team (Packers) on my killer TV, the process getting there is a lot of work. I am responsible for buying the right AV [...]
With the most resent change at Google, online marketing has really changed. As reported by Search Engine Land, Google is encrypting all search engine activity. Unless you have paid programs in place, determining the sources of keyword searches is now extremely difficult. Google confirmed with Search Engine Land the change with the following statement: "We [...]