It's been well established by several studies and reports over the last year that the traditional sales process has changed dramatically from what it looked like in days gone buy. In that world, the sales team would go out and generate their leads, network at events or even work a list of leads that they [...]
A new study reported on the StreetFight blog, reported that using Facebook advertising along with paid search like Google's Adwords can have a positive impact on paid search performance as well as increasing the overall "return on advertising spend" (ROAS) dramatically when looking at overall campaign ad spend. In fact, paid search campaigns targeted to a [...]
A few month ago, on my Digital Marketing Update blog, I posted an update about enhancements to Klout and the release of Klout for Business. Since that blog post, Klout has continued to add valuable resources that would benefit just about every brand manager or social media manager. However, in my conversations to peers in [...]
If your're a frequent visitor to our site, you may already know that Inbound Marketing is a major focus of LTR Digital Group. The workhorse for a successful inbound strategy is the content you create to provide useful information to your ideal customers or your buyer personas that you identified at the beginning stages of [...]