All of us, both business owners and agency owners, are faced with several questions during these uncertain times and planning for what lies ahead can be a challenge. On a daily basis, you agency and marketing partners should remain vigilant concerning changes and updates in the digital advertising and marketing space in order to give [...]
How does Adwords work? It’s complicated, and a common question, especially for small business owners thinking about trying Adwords for the first time. Even businesses with Adwords experience continue to find themselves asking that same question. Considering that the vast majority of Google’s revenue, in the neighborhood of 90%, comes from advertising, it should come [...]
Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]
In this episode, we discuss 3 main topics. How the age of you online reviews influence consumers and potential customers How Amazon is been laying the ground-work to emerge a major player in digital advertising and taking ad-spend market share from Google and Facebook News that Microsoft is building their new native browser on the [...]
Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress. While this certainly put Facebook in the spotlight, it's still too early to know or predict the long term impact on Facebook and other marketing channels like Google. But it [...]
There are several probable reasons that paid advertising could fail for your business and I'd bet that's somewhat surprising to hear coming from a digital agency. The story usually goes something like this. You're running ads on search and/or social but people are not coming through your door or making your phone ring. There are [...]
It's time again for another live Google Partners Connect event. Our next live event will be on Wednesday May 13th. As a Google Partner agency in the Twin Cities, we host these live events and invite local business owners in to hear how they can grow their business with Google with topics and speakers directly [...]
Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies. I will admit that there are fair arguments on both sides of the equation. Let's discuss the advantages using a [...]
We're very happy and excited to announce that we are now a full Google Partner Agency after my recent certification in Google's Advance Display. This is a great move forward for our agency. With this certification and status as a full partner agency, we feel confident in the services we can provide in search and [...]
