Google Adwords Basics…You Have to Start Someplace

How does Adwords work? It’s complicated, and a common question, especially for small business owners thinking about trying Adwords for the first time. Even businesses with Adwords experience continue to find themselves asking that same question. Considering that the vast majority of Google’s revenue, in the neighborhood of 90%, comes from advertising, it should come [...]

Get the Most Out of Your Digital Marketing – Today!

Digital marketing used to be easy, at least in comparison to today. In the beginning, there were fewer elements to think about – emails to customers and prospects, your website that you optimized for search, and you may have also had Google AdWords campaigns running. In the early days of digital marketing that’s probably was [...]

LTR Live – Local Reviews, Amazon Advertising and More

In this episode, we discuss 3 main topics. How the age of you online reviews influence consumers and potential customers How Amazon is been laying the ground-work to emerge a major player in digital advertising and taking ad-spend market share from Google and Facebook News that Microsoft is building their new native browser on the [...]

LTR Marketing Update Livestream 4/12/18

Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress.  While this certainly put Facebook in the spotlight, it's still too early to know or predict the long term impact on Facebook and other marketing channels like Google.  But it [...]

When and Why Paid Advertising for Your Business or Product Will Probably Fail?

There are several probable reasons that paid advertising could fail for your business and I'd bet that's somewhat surprising to hear coming from a digital agency. The story usually goes something like this.  You're running ads on search and/or social but people are not coming through your door or making your phone ring.  There are [...]

Advantages of Using a Smaller Digital Agency

Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies.  I will admit that there are fair arguments on both sides of the equation.  Let's discuss the advantages using a [...]

LTR Digital is Now a Full Google Partner Agency

We're very happy and excited to announce that we are now a full Google Partner Agency after my recent certification in Google's Advance Display.  This is a great move forward for our agency.  With this certification and status as a full partner agency, we feel confident in the services we can provide in search and [...]