About Dale

Partner/ SVP Digital Strategies

What is the Better Advertising Platform During the Covid Pandemic, Google or Facebook?

All of us, both business owners and agency owners, are faced with several questions during these uncertain times and planning for what lies ahead can be a challenge.  On a daily basis, you agency and marketing partners should remain vigilant concerning changes and updates in the digital advertising and marketing space in order to give [...]

What’s a Good CTR for Paid Advertising Using Adwords? That Depends.

The Question is a Common One When we engage with a client who is new to paid search or as they become more comfortable with Adwords, the question about CTR (click through rates) and other performance metrics will eventually come up.  If you've asked that question, you're not alone.  In fact, in 2018 on average [...]

2020-02-25T19:22:28+00:00By |Paid Media|0 Comments

LTR Live – Local Reviews, Amazon Advertising and More

In this episode, we discuss 3 main topics. How the age of you online reviews influence consumers and potential customers How Amazon is been laying the ground-work to emerge a major player in digital advertising and taking ad-spend market share from Google and Facebook News that Microsoft is building their new native browser on the [...]

Google Local Services Has Arrived in the Minneapolis Market

Big Changes for Local Marketing in Minneapolis Google has rolled out their Local Marketing program in the Minneapolis market and it's very possible that it will change the local marketing game in a big way for a variety of service based businesses.  According to Google, businesses such as locksmiths, plumbers, electricians, HVAC, carpet cleaners, house [...]

Interview with AdHive Project Co-Founder, Dmitry Malyanov

Video Interview with the Adhive Project Here's another installment of our ongoing exploration of Adtech, Martech and digital content projects that are building on the blockchain and leveraging decentralized models.  In this episode, I sit down and interview AdHive Co-Founder, Dmitry Malyanov about the Adhive Project The focus of the Adhive project is the rapidly [...]

Live Interview with Brave Browser & Basic Attention Token (BAT)

Had a great interview with Luke from the core team at Brave Browser and Basic Attention token.  View the full interview below as we discuss how Brave/BAT is attempting to tackle some of the inefficiencies in the Adtech space. You can the Brave browser now and, based on my testing, it works very well.  So [...]

Introducing Brave Browser Plus Upcoming Interview

Announcing our upcoming video interview with Brave Browser/Basic Attention Token As a part of our ongoing exploration of MarTech, AdTech and digital media projects being built on the blockchain, we'll be doing a live video interview with one of the projects that was quick out of the gate and has already been seeing commendable adoption [...]

The Winds of Change are Blowing Hard in AdTech, MarTech and Digital Media. It’s the Blockchain.

There really has not been a period of time over the past decade (or more) that the winds of change have not been blowing in Martech, Adtech and digital media.  But, the winds of change are gusting a bit harder these days due to the highly transformative technology known as Blockchain. As discussed in the [...]

Is Audio Advertising an “Under the Radar” Rising Star of Digital Advertising?

Some new insights reveal that audio advertising may be a rising star of the digital advertising space. When you think about digital advertising, what probably comes to mind are things like paid search, ads on social media channels, display advertising and maybe even video ads.  But have you ever thought about audio advertising?  It's media [...]

LTR Marketing Update Livestream 4/12/18

Zuckerburg Appears Before Congress and GDPR Approaches Rapidly. There was plenty of news to cover this week, but the biggest was Facebook's appearance before Congress.  While this certainly put Facebook in the spotlight, it's still too early to know or predict the long term impact on Facebook and other marketing channels like Google.  But it [...]