Will paid search help my organic search rankings? Maybe It’s not uncommon for businesses new to Adwords and SEO to embark on an Adwords campaign hoping that it will improve their website’s organic search rankings. Even in the world of Adwords professionals, theories occasionally surface that a paid search campaign is improving organic search results. [...]
How does Adwords work? It’s complicated, and a common question, especially for small business owners thinking about trying Adwords for the first time. Even businesses with Adwords experience continue to find themselves asking that same question. Considering that the vast majority of Google’s revenue, in the neighborhood of 90%, comes from advertising, it should come [...]
In an earlier blog post we touched on marketing KPIs in general and looked at digital marketing KPIs, more specifically. With this post we’ll sharpen our focus a little further and talk about KPIs for Google Adwords campaigns. My business partner gets totally geeked out on this types of KPIs..... In typical Google fashion, there [...]
In many cases, through building a relationship with our clients, we end up becoming as much a Trusted Digital Advisor as we do a digital agency that creates and executes digital campaigns. Much of that comes as a result of our focus on education and sharing knowledge with clients. This becomes as critical to success [...]
Get Your Business On the Map (GYBO)! LTR Digital Group recently partnered with B.E.E.R (no, not that BEER) to help businesses get their business on Google Maps. B.E.E.R actually stand for 4 Chamber of Commerce's in the southwest metro of Minneapolis (Bloomington, Eden Prairie, Edina, & Richfield). GYBO is Google's effort to help businesses grow. [...]
Digital Marketing Strategies in 2015 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]
About 3 years ago I had a shift in the way I thought about "Digital Marketing" or how I defined it. I realized that well planned digital marketing was most effective when it had a point. But, for the most part, most digital marketing was just a loosely related collection of strategies that resulted in [...]
May 4-8th is Small Business Week To celebrate and support local and small businesses during this important week, Google Partner Agencies like LTR Digital, are promoting resources that you can use to improve your success online. Google provides small businesses with many tools to do this because we know that it's the local and small [...]
