Google Adwords Basics…You Have to Start Someplace

How does Adwords work? It’s complicated, and a common question, especially for small business owners thinking about trying Adwords for the first time. Even businesses with Adwords experience continue to find themselves asking that same question. Considering that the vast majority of Google’s revenue, in the neighborhood of 90%, comes from advertising, it should come [...]

KPIs for Google Adwords Campaigns – The Exciting Stuff!!

In an earlier blog post we touched on marketing KPIs in general and looked at digital marketing KPIs, more specifically.  With this post we’ll sharpen our focus a little further and talk about KPIs for Google Adwords campaigns.  My business partner gets totally geeked out on this types of KPIs..... In typical Google fashion, there [...]

How Do You Develop a Digital Marketing Strategy?

Digital Marketing Strategies in 2015 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment?  Well, on the surface, it can seem daunting, but if you take a step back, and look [...]

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