I was talking with a smart entrepreneur in my business network yesterday as we were discussing the nature of the Digital Marketing world out there. There is so much "noise" about how companies should be using digital medias to help drive their business. I can completely understand why companies can be confused as to what [...]
I was reading this article http://bit.ly/18ED5gd on how small business is missing the boat on the power and effectiveness of business blogging. The article talks about how the buzz of social media and blogging may push some companies to "check the box" and jump into both areas. Unfortunately, they do this without strategic content initiatives in [...]
I ran across a blog article, Inbound Sales: Transforming The Way You Sell, that discussed the concept of Inbound Sales. It really struck me from the standpoint that in our world we market "Inbound Marketing" services. By the name, it suggests that it is all about working with the marketing department to develop the right strategies [...]
I was at a conference yesterday that had a panel of speakers educating the audience on the world of digital marketing. They were smart people with smart things to share. Based on random, hand raising polls that the speakers did with the audience tells me that there are so many businesses out there that really [...]
With the most resent change at Google, online marketing has really changed. As reported by Search Engine Land, Google is encrypting all search engine activity. Unless you have paid programs in place, determining the sources of keyword searches is now extremely difficult. Google confirmed with Search Engine Land the change with the following statement: "We [...]