A popular Facebook tactic is coming to an end very soon so I wanted to do a quick blog post to make sure our readers were compliant with these changes at Facebook.
Using what are called “Like Gates” on Facebook apps has been a popular way to grow a Page’s Likes by locking things like contests and giveaways behind a Like Gate. This would require someone to Like a page in order to unlock the content and to enter a contest, giveaway or to get special discount codes. But this will no longer be a compliant practice as of November 5 (2014).
Here are the details directly from the Facebook Developers Blog
I would advise all brand managers and Facebook Page owners to check with your social teams to insure they are aware of this change and that your page is compliant with the policy change. You can read the full details about this and other Facebook updates on the Facebook Developers blog.
The LTR Digital Sherpa