Ok, it is the end of January, and you are tasked with increasing sales and showing "proof" of your efforts. Wow, seems like you are in the same situation you were at the end of January 2013! I ran across a great blog article on how the phrase "content is king". It is something we [...]
Sex sells. We all know that in our society. But, you know what? Content sells too! In my career, in many of the companies that I worked at, the marketing folks always felt they had all the answers. Focus group this, focus group that, they knew what marketing messages were most important. Well, most of [...]
Does your sales team have a strategy around social media? Do they use it in their selling process? Are they aligned with the marketing team in this effort? It is not just about posting some interesting articles, tweeting the latest and greatest, etc. The sales team needs to be on board otherwise your efforts will [...]
A few weeks back, I wrote a blog about how businesses can benefit from blogging. I think I stated a well rounded case for reasons why...if I don't say so myself! So, let's take it a step further and drill down a level to talk about sales reps blogging and whether or not they [...]
YES! “Above all else, sales is about establishing relevance. If you could somehow ensure that you’d be in front of people at the exact moment they needed to solve the precise problems that your product addressed, you’d close deals 100% of the time.” This was an opening line in an article I read today on [...]
In previous blogs, I talked about the virtues of an inbound marketing model: Attract, Convert, Close, Delight. But, this blog is about the importance of business blogging in today's new digital marketing world. It is a key element in putting those 4 words into action in order to attract the right kind of clients. So, [...]
Ok, so I am in the middle of remodeling my basement. Although I am really looking forward to sitting on my new couch, drinking my favorite beverage, and watching my favorite football team (Packers) on my killer TV, the process getting there is a lot of work. I am responsible for buying the right AV [...]
After conversations last week with a variety of business owners, I feel like writing an educational post. I realize that digital marketing in general can be an abstract concept, but inbound marketing for some is even more abstract. So, let me try and educate on this very useful and effective "concept". Inbound Marketing is really [...]
I was in a prospective client meeting this week and they were very much like many people we talk to that are looking for help in the digital world: they wanted more leads. Yep, shocker. A sales leader that wanted more leads. Well, I told him we could help in that area, but there would [...]
When it comes to Social Media, the companies we currently work with or ones that we are talking with about a potential engagement, understand the importance of what an effective social media policy and approach can mean to their business. That's the good news! But, some still just view Social Media as a place where [...]