We are pleased to announce that the LTR Digital Group is now a solution provider for Constant Contact. Constant Contact is a leader in email marketing. We have always felt that email marketing is a key component of a comprehensive digital plan. Now LTR can provide a solution that will help fit that overall plan! [...]
Tips for changing a prospecting culture As I mentioned, I have been reading a book by Todd Martin called The Invisible Sale. It is a study/guide on how to "sell" to today's busy, self-educated buyer. I want to share some thoughts I have gleaned as I continue to read through this book that discusses how [...]
I came across a podcast given by Social Media Happy Hour with an interview with Todd Martin, author of the book, The Invisible Sale. I thought so much of the interview, I decided to buy the book. So, as I am in the middle of reading the book, I also decided it would be a [...]
Recently, the LTR Digital Group hosted a Google Partners event. It was a live simulcast with experts from Google discussing how businesses should a variety of digital strategies and tactics to enhance their marketing efforts. I will admit that at LTR Digital, we do drink the Google lemonade, but we do it for good reasons. Let's [...]
Well, we covered top and mid-funnel strategies when utilizing programmatic ad marketing as you look to fill your funnel with prospective customers. Now, let's discuss the bottom of the funnel and how you can direct your campaigns to this audience. Bottom of Funnel (BOF) Display Advertising When you finally get to this type of advertising, [...]
Last blog, we talked about working to get your potential customers into the top of the funnel. Once they are in, now is the time to move them to the middle of the funnel. Remember, the power of the buyer has never been stronger. They don't want to talk to you until they are ready....so [...]
In my previous post, I talked about how digital display advertising works for business to business type companies. Now let's take a look at how this type of digital strategy works in regards to the sales funnel. Let's start with the top of the funnel (TOF). The top of funnel is where a company focus [...]
B2B Buying Process--Where is it at today? Wow, where do you start? The world of digital marketing in the B2B world is constantly changing and evolving. There is marketing automation to social media strategies to paid media strategies to content marketing. But what is the best way to reach your prospects? B2B prospects are getting [...]
I attended a MeetUp (Minnesota SEOs) in the Twin Cities last night that was discussion what SEO will look like in 2014. It was a great meeting with many contributors and it was moderated by Adam Dince, Director of Earned Media at (his slides) the Deluxe Corporation. Before I get into some of the highlights [...]
Recent surveys have shown the positive return on investment (ROI) of social media for sales teams. Our own data has shown that sales teams selling through their own personal social channels can outperform selling efforts through corporate-owned social channels by three times on LinkedIn and by 12 times on Twitter. What are the common trends [...]