B2B Buying Process--Where is it at today? Wow, where do you start? The world of digital marketing in the B2B world is constantly changing and evolving. There is marketing automation to social media strategies to paid media strategies to content marketing. But what is the best way to reach your prospects? B2B prospects are getting [...]
I attended a MeetUp (Minnesota SEOs) in the Twin Cities last night that was discussion what SEO will look like in 2014. It was a great meeting with many contributors and it was moderated by Adam Dince, Director of Earned Media at (his slides) the Deluxe Corporation. Before I get into some of the highlights [...]
Recent surveys have shown the positive return on investment (ROI) of social media for sales teams. Our own data has shown that sales teams selling through their own personal social channels can outperform selling efforts through corporate-owned social channels by three times on LinkedIn and by 12 times on Twitter. What are the common trends [...]
Ok, it is the end of January, and you are tasked with increasing sales and showing "proof" of your efforts. Wow, seems like you are in the same situation you were at the end of January 2013! I ran across a great blog article on how the phrase "content is king". It is something we [...]
Sex sells. We all know that in our society. But, you know what? Content sells too! In my career, in many of the companies that I worked at, the marketing folks always felt they had all the answers. Focus group this, focus group that, they knew what marketing messages were most important. Well, most of [...]
Does your sales team have a strategy around social media? Do they use it in their selling process? Are they aligned with the marketing team in this effort? It is not just about posting some interesting articles, tweeting the latest and greatest, etc. The sales team needs to be on board otherwise your efforts will [...]
A few weeks back, I wrote a blog about how businesses can benefit from blogging. I think I stated a well rounded case for reasons why...if I don't say so myself! So, let's take it a step further and drill down a level to talk about sales reps blogging and whether or not they [...]
It's been well established by several studies and reports over the last year that the traditional sales process has changed dramatically from what it looked like in days gone buy. In that world, the sales team would go out and generate their leads, network at events or even work a list of leads that they [...]
YES! “Above all else, sales is about establishing relevance. If you could somehow ensure that you’d be in front of people at the exact moment they needed to solve the precise problems that your product addressed, you’d close deals 100% of the time.” This was an opening line in an article I read today on [...]
A few month ago, on my Digital Marketing Update blog, I posted an update about enhancements to Klout and the release of Klout for Business. Since that blog post, Klout has continued to add valuable resources that would benefit just about every brand manager or social media manager. However, in my conversations to peers in [...]