Lead Magnets Defined If you are picturing a U shaped magnet, well, metaphorically, you are correct! Whether you are a B2B or B2C business, utilizing Lead Magnets can help you fill your sales funnel. Think Inbound Marketing. A magnet--pulling in customers. A great organization called Digital Marketer defines a Lead Magnet as "an irresistible bribe [...]
LTR Digital Group will be participating in a 4 part seminar series designed to help business owners and marketing executives learn how to effectively Produce, Protect, Measure and Brand digital content. If your company role includes understanding, developing, and executing digital strategies, I highly recommend you consider attending all of the sessions. But, if you [...]
There is a lot of talk about marketing automation. It is not for every business, but will it really make your life easier? First, in case you aren’t familiar with marketing automation — it allows companies to streamline, automate and measure marketing efforts, to become more efficient and hit their sales goals. Now, how does it apply to [...]
Digital Marketing Strategies in 2015 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]
Who will really see my post on my business fan page in Facebook? I don't want to get into the technicalities of Facebook's algorithm. If you were to read some of the comments on various blogs on the subject, you will see various opinions. So let's stay high level with some generally accepted figures. In [...]
Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies. I will admit that there are fair arguments on both sides of the equation. Let's discuss the advantages using a [...]
We are pleased to announce that the LTR Digital Group is now a solution provider for Constant Contact. Constant Contact is a leader in email marketing. We have always felt that email marketing is a key component of a comprehensive digital plan. Now LTR can provide a solution that will help fit that overall plan! [...]
Tips for changing a prospecting culture As I mentioned, I have been reading a book by Todd Martin called The Invisible Sale. It is a study/guide on how to "sell" to today's busy, self-educated buyer. I want to share some thoughts I have gleaned as I continue to read through this book that discusses how [...]
I came across a podcast given by Social Media Happy Hour with an interview with Todd Martin, author of the book, The Invisible Sale. I thought so much of the interview, I decided to buy the book. So, as I am in the middle of reading the book, I also decided it would be a [...]
Recently, the LTR Digital Group hosted a Google Partners event. It was a live simulcast with experts from Google discussing how businesses should a variety of digital strategies and tactics to enhance their marketing efforts. I will admit that at LTR Digital, we do drink the Google lemonade, but we do it for good reasons. Let's [...]