Well, we covered top and mid-funnel strategies when utilizing programmatic ad marketing as you look to fill your funnel with prospective customers. Now, let's discuss the bottom of the funnel and how you can direct your campaigns to this audience. Bottom of Funnel (BOF) Display Advertising When you finally get to this type of advertising, [...]
Last blog, we talked about working to get your potential customers into the top of the funnel. Once they are in, now is the time to move them to the middle of the funnel. Remember, the power of the buyer has never been stronger. They don't want to talk to you until they are ready....so [...]
In my previous post, I talked about how digital display advertising works for business to business type companies. Now let's take a look at how this type of digital strategy works in regards to the sales funnel. Let's start with the top of the funnel (TOF). The top of funnel is where a company focus [...]
B2B Buying Process--Where is it at today? Wow, where do you start? The world of digital marketing in the B2B world is constantly changing and evolving. There is marketing automation to social media strategies to paid media strategies to content marketing. But what is the best way to reach your prospects? B2B prospects are getting [...]
I attended a MeetUp (Minnesota SEOs) in the Twin Cities last night that was discussion what SEO will look like in 2014. It was a great meeting with many contributors and it was moderated by Adam Dince, Director of Earned Media at (his slides) the Deluxe Corporation. Before I get into some of the highlights [...]
Recent surveys have shown the positive return on investment (ROI) of social media for sales teams. Our own data has shown that sales teams selling through their own personal social channels can outperform selling efforts through corporate-owned social channels by three times on LinkedIn and by 12 times on Twitter. What are the common trends [...]
Ok, it is the end of January, and you are tasked with increasing sales and showing "proof" of your efforts. Wow, seems like you are in the same situation you were at the end of January 2013! I ran across a great blog article on how the phrase "content is king". It is something we [...]
Over the past few months and with the arrival of Google's Hummingbird, there's been a great deal of discussion about what and where SEO is in 2014 and where we're going with it. Search engine optimization has always had it's own unique language and terms. Just when marketers and business owners feel they have a [...]
Sex sells. We all know that in our society. But, you know what? Content sells too! In my career, in many of the companies that I worked at, the marketing folks always felt they had all the answers. Focus group this, focus group that, they knew what marketing messages were most important. Well, most of [...]
Does your sales team have a strategy around social media? Do they use it in their selling process? Are they aligned with the marketing team in this effort? It is not just about posting some interesting articles, tweeting the latest and greatest, etc. The sales team needs to be on board otherwise your efforts will [...]