Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies. I will admit that there are fair arguments on both sides of the equation. Let's discuss the advantages using a [...]
Digital Marketing is Always Changing As a digital agency, we know that we need to keep changing as well. This means adding knowledge and abilities to what we can offer our clients. As a digital agency, our foundation is always in using data and analytics to evaluate and help clients make decisions about marketing strategies [...]
We're very happy and excited to announce that we are now a full Google Partner Agency after my recent certification in Google's Advance Display. This is a great move forward for our agency. With this certification and status as a full partner agency, we feel confident in the services we can provide in search and [...]
Recently, the LTR Digital Group hosted a Google Partners event. It was a live simulcast with experts from Google discussing how businesses should a variety of digital strategies and tactics to enhance their marketing efforts. I will admit that at LTR Digital, we do drink the Google lemonade, but we do it for good reasons. Let's [...]
Well, we covered top and mid-funnel strategies when utilizing programmatic ad marketing as you look to fill your funnel with prospective customers. Now, let's discuss the bottom of the funnel and how you can direct your campaigns to this audience. Bottom of Funnel (BOF) Display Advertising When you finally get to this type of advertising, [...]
In my previous post, I talked about how digital display advertising works for business to business type companies. Now let's take a look at how this type of digital strategy works in regards to the sales funnel. Let's start with the top of the funnel (TOF). The top of funnel is where a company focus [...]
B2B Buying Process--Where is it at today? Wow, where do you start? The world of digital marketing in the B2B world is constantly changing and evolving. There is marketing automation to social media strategies to paid media strategies to content marketing. But what is the best way to reach your prospects? B2B prospects are getting [...]
I attended a MeetUp (Minnesota SEOs) in the Twin Cities last night that was discussion what SEO will look like in 2014. It was a great meeting with many contributors and it was moderated by Adam Dince, Director of Earned Media at (his slides) the Deluxe Corporation. Before I get into some of the highlights [...]
A new study reported on the StreetFight blog, reported that using Facebook advertising along with paid search like Google's Adwords can have a positive impact on paid search performance as well as increasing the overall "return on advertising spend" (ROAS) dramatically when looking at overall campaign ad spend. In fact, paid search campaigns targeted to a [...]
Ok, so I am in the middle of remodeling my basement. Although I am really looking forward to sitting on my new couch, drinking my favorite beverage, and watching my favorite football team (Packers) on my killer TV, the process getting there is a lot of work. I am responsible for buying the right AV [...]